- What do GEN Y consumers expect from the service providers (retail, food and beverage staff, teachers)
- How does GEN Y consumers expectations defer form their parents expectations?
Conduct ONE interview with a GEN Y consumer and post their perceptions/answers to the questions above.
31 comments:
my generation Y'er expects Courticey, immediate help, overall a good product and has to be there and will not be willing to wait for the product in their customer service experinces.
As far as what he felt differs between his dad is as far as needs and wants, speed, willing to wait for product and has more patience.
Jeff Konoby
Anyone who I talked to from Generation Y I found that the same answer was given. Whether it be in retail or F&B generation Y wants thing to be done quickly. Fast food should be really fast, and service in stores should be quick and easy. I think this is common amoung us because we have grown up in a more technological era which allows us to have access to everything in one spot, being the internet. We have had a lot more advantages through technology compared to our grandparents so its easy to understand why we want things done fast, we live in a fast time.
Dan norberg
For my generation, generation Y, I like to believe that we expect nice, semi-intelligent/knowledgeable, polite customer service. I know I lack patience at times, it doesn't help that I am extremely shy. So, when I'm not getting any help in a certain situation rage starts to build up within me, hah! But it's true.
Everyone wants fast, helpful service.
Gen Y or the "Internet gernaration" consumers expect quick, and everything to be done fast due to the technological advancements that we have grown up with. This differs from generation X because they did not have the technology we now have today and they are more laid back in the sense that they are willing to wait longer periods of time for things to be done, so they have more patience. Anyone who I asked from generation Y basically said that they expect visuals from teachers because its the way we grew up and technology is all around us.
When talking to fellow Generation Y'ers, i found out that they expect immediate service, a quality product, and do not want to have to wait, "im buyin it now, and if they dont have it at this store, then ill go tho this one."
When i asked my gen Y what they thoguht was different compared to there buying habbits and there parents the most common response was they found they dont have the patience like our parents do, and want everyhting NOW.
Justin Philp
my generation, the gen y. expects to be treated equal regardless of how old or young the individual they are talking with. in retail they expect to treated like any other customer once again regardless of age. in f&b they want the same and are generally given that as most individuals they encounter are in or around the same age.
as from what he expects compared to what his father expects, he isn't always in a rush rush situation to get what he wants, he is willing to wait but would also drive a distance to get the product if the store had it. compared to his son he wants it now and doesn't want to wait for it, he would drive a small distance but nothing to extreme to get what he needs.
This Generation Y customer expects that all service providers give him immediate attention to any question he has. He does not like to wait for help or to go find help, he expects help to come to him quickly and have good product knowledge. He also wants his product as fast as possible with no problems with the product.
The Generation Y constomer expectations defer from his parents expectations by his parents do not mind waiting for a product to be delivered to them, they expect some problems with the product and would go the distance to buy the product. Unlike the kid who wants the product quickly, with no problems and does not have to drive a far way to get it.
Mike Rogers
Angele here,hey everybody. My generation Y'er expects things to go quickly, without hassles and easy, as a customer in the service industry. He's also a multi tasker, and is always on the go. I find that Gen-Y-er's are fast pased and have to much goin on.
When comparing himself to his parents things differ significantly. His parents are more relaxed and patient who like to leave the cell phone behind once and a while to enjoy life.
The Generation Y customer "expects things to be done right at a fast pase" A Gen Y consumer also expects a product to be in stock and avaible to purchase right then and there. We as Generation Y buyers tend to also be very impulsive.
When I asked what they thought was the diffrence between them and there parents buying habits, i was told that the older generations have more paitents. If a product isnt in stock and they can get it in a week or two, thats usually accceptable.
Mike Van Zeyl
Generation Y expects Knowlagable staff, well trained in customer service who can delive a product fast with out delay or confusion.
Our parents and elders are more understanding and have more patiants because the level of customer service wasn't required back in the day. Now it is expected.
Brent Nancarrow
Generation Y expects Knowlagable staff, well trained in customer service who can delive a product fast with out delay or confusion.
Our parents and elders are more understanding and have more patiants because the level of customer service wasn't required back in the day. Now it is expected.
Brent Nancarrow
When I interviewed the generation Y I found out they like the really fast service and they don't like wqaiting they doing things on the run. Ifthey don't like somthing they won't do it cause they find it really slow. I find that alot of people my age don't like waiting they like doing things really fast and then moving on to the next thing. Like parents they will do things really slow and they like taking there time and getting it done right.
By Eli Kroft
Based on my sisters actions in a store or restaurant she expects to have everything happen QUICK and not only quick but the way she wants it and isn't too conserned if the person really knows what their doing as long as she gets something out of it.
When I compare her to my old man he's more relaxed about things and would rather be dealing with someone who knows whats going on and has more time to wait for the person serving him in anything to make sure it turns out right as apposed to my sister who'd rather be out the door right after getting in.
/\/\/\ I'm Matt Wagg
Gereration Y expects perfection and swift service from retailers, teachers, docotrs, lawyers etc. It is like this because we feel pressure to be perfect from teachers, bosses, parents etc. So if we have to be perfect than so does everyone else. Also we are the best generation and we takin over.
We differ from our parents because of the ways in which we were raised. We have always used the remote to change the channel, always had McDonalds fast food and computers and the internet to answert any of our questions. In those ways weve had an easier up bringing but we have had to deal with school shootings, wardrobe malfunctions, lindsey lohan, micheal jackson being white, terrorists and all kinds of stuff our parents never had to think about. Also our parents did alot of drugs in the 60's which has some affect on us.
I interviewed a Gen Y and he told me:
Retail:Good quality product, no goon at the counter, employees must be helpful
Food and Beverage: Peanuts and a drink right on the dime, quick, food still hot, no greaser employees.
Teachers: Their service must be helpful, they must be competent, and they have to be cool.
They are fairly similar to their parents expectations. The main differences is that Gen Y is not willing to wait as long, and everything has to be the best and the nicest.
By Jay Chandler
When talking to person in the Gen Y group, I found they would go to a store they want a the product as quick as possible, they also want the best product as well. Another thing mentioned was the retail person had to speak good english. While on the food side Gen Y wanted to have a polite staff sevre them, while be given cheap drinks. They also liked when places were kept clean with garbage cans that were not overflowwing.
When I asked about their parents differences, they thought their parents would wait longer for the product, but with food they wanted it right away and it to be prefect.
Andrew Liddle
I interviewed a random smoker outside a door at the school and wrote down his answers. "I think generation Y'ers expect help from employees at stores right away, and expect to receive customer service from the minute they walk into a store to the minute they walk out. where as my dad, hates asking for help at a store. doesnt like asking how to find something even. so i think generation Y is alot more dependant on customer service than baby boomers."
Ben Cator
most of the people that can be considered generation y, that i talked to came up with similar answers to the questions. We expect fast service thats done right. say you order a cheeseburger with no mayo, and they give you mayo, youd be outraged, because you know that the quality of service should be higher.
The parents of generation y had things a little different. They would get more of a personal experience, where as we rely heavily on computers to buy our product/services
Scott Robertson
Ive found that Generation Y seems to be really imaptient and needs things done fast. A good example is the large amounts of students that have ADD or ADHD. Fast food services and computers offer fast delivery of their services. I find that if i think that a service will either take a long time or too much commitment i will either stay away from it or hold out for a while before I have to do it. The banks are the worst cause there is always a big line so I try to hold out for as long as I can before I go. The older generations are deffinatly more patient with their services because the grew up while technology and other issues facing Gen. Y were being developed or not as significant.
Alex Simmonds
My Gen Y consumer is looking for speed and quality from his service provider. he doesnt want to be running around everywhere to find the right product for him. mostly concerned with efficiency of product or service.
His parents are looking for the same things as him but with a smile. they like to be treated with respect. but they are not as concerned with how much it costs.
last comment was Drew Wilson ;)
The Gen Y's I talked to expected things like quality in the products they are buying, beacuse they don't want to waste time in investing in the same product twice. Waiting for a product or service is the least favorite thing to do. I think that as the Gen Y's get older the focus will become more about serving the customer even more than today!
I think that the generations differ mainly because the older gen is more patient and understanding. Where the gen Y have a better understanding of technology but are more demanding.
After doing my interview with a fellow Generation Y peer he came to the same conclusions that I felt. I think that as Gen Y members, we expect the best, the fastest service, the bargin, the freshest pizza slices, coldest drinks, quantity, quality and respect.
Convenience, Service and Quality is really what the Generation Y society expects from any sale. We are all so used to the speed of service (food, internet, cellphones, vancancies etc.)Everything has always been advanced and at our fingertips....although technology increases so does our expectations.
Matt Dussault
Sorry this is the second part of the Assignment. I think that Generation X members are trying to keep up with the way technology has grown and how fast society has accepted and adapted to it. I think Gen X had the mentality that these stupid computers were just a fad and really weren't going to explode like they did because they probably felt they weren't needed. The baby boomer generation is worried that we might not be able to support ourselves economicly but the high expectations that we grew up with will only push our economy further.
I think that without Generation X there is no way we would be as advanced but without Generation Y, technology wouldn't have been exposed in a possitive and useful way.
Matt Dussault
Again..
gen y expect fast reliable service, the second that they decide what they want is when they want to get it. gen y in compairison to their parents, are less patient, more stressed out, expect perfection.
mike colbourn
My generation y'er said that he expects to be treated as an equal to everyone else. Since we are the generation with the most disposible income it is not uncommon for a person at the age of 20 these days to go to say a car dealership and want to spend thousands of dollars and be able to do it too. He also said he expects general overall good treatment from customer service reps. Another thing with the y generation is that when we want something we want it yesterday. not 2 weeks from now. We as a generation have grown up with everything at our fingertips. We don't know anything else unlike the gen x genereation which is used to being patient and understanding. I don't think that our want or need for speed is a bad thing its just that fact that we are in a generation gap right now. The gen x'ers are the people we are buying things from and don't understand our way and we don't understand their way. I think in the nextr 15 years things will be way different as far as service speed and quality.
Scott Saunders
My Gen Y’er would like to be treated with quick friendly service. I got the feeling that if the store didn’t have the product my Gen Y’er wanted she would just go somewhere else and find another place that did.
Well Gen Y’er don’t really care if you know there name or you ask how there families doing. They want there product and they want it right when they walk in the door.
Being born the year that I am officially makes me part of Generation Y. Generations X (1965-1980) & Generation Y (early 1980’s - 2000) have grown up with the internet and, as a result, have a very different mindset than our parents in many ways. If we were to apply this to marketing. If someone was to try to sell there product to us we turn away. Sure, We may be missing some valuable information, and this may in fact be a very good way to determine if a product or service is right for me, but frankly, it will never fly. In facted most Gen Y's would rather do backround research on a item then just go out there and waste there money on a crappy product.
The guy that I interviewed said that in comparasion to his parents he is alot more patient when it comes to waiting for a product to come in. His fathre would like it NOW and he said that he would rather wait for just the right product so he can injoy it that much more
Ashley Olliff
as from what he expects compared to what his father expects, he isn't always in a rush rush situation to get what he wants, he is willing to wait but would also drive a distance to get the product if the store had it. compared to his son he wants it now and doesn't want to wait for it, he would drive a small distance but nothing to extreme to get what he needs.
that last part was not my work i guess when i copy past it out of work some how i got someone else work! its mine up to my name..!!!
I choose to interview my brother for this. He felt that when he entered a store he often felt that he was not respected in the same was as the elders in the store. He felt this is very unfair and that he should be treated the same way as any other customer in the store. He should not be discriminated against for his age or the way he dresses. He also expected to recieve very fast and easy service. He does not have the patience to wait around for his purchase and wants to get in and get out.
When I asked him what he thought was different between our generation and our parents he gave me a sepcific example. Our father had just ordered a new battery for his laptop for him. He choose to order one of the net for cheaper even though it would take an extra 2 weeks to get here. My brother would have gladly paid the extra money to have it right away. That is the major difference. While the older generations are more patient for their product, gen y would think nothing of spending the extra cash for fast reliable service.
Brian Serneels
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